Nestlé and Starbucks for a Better Coffee Production

Nestlé, a Swiss transnational food and drink company, had successfully sealed a deal with the coffee giant, Starbucks in order to market the products.

Nestlé, a Swiss transnational food and drink company, had successfully sealed a deal with the coffee giant, Starbucks in order to market the products of the latter.

The food and beverage company had been garnering attention after they had a series of acquisition and partnership to different coffee companies like Chameleon Cold Brew. Now, the company has made an even bigger noise after it partnered with Starbucks.

Nestlé, best known for its instant coffee product, Nescafe, obtained a right to market Starbucks coffee around the world after paying $7.15 billion. The company aims to bring together the most “iconic coffee brands” to offer a much better product to its loyal customers.

The combination of the two different brands had brought each one of them a much bigger opportunity to further expand their businesses.

Especially now that Nestlé’s CEO, Mark Schneider made it to the point that coffee is the center of their company’s growth and development, the partnership between them became a foundation for Schneider’s goal.

The company had benefited a lot from the past event, considering that along with the right to market Starbucks’ products, some employees of the coffee giant- based in the United States in Europe, will soon join Nestle.

Share this article

Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Leave a comment

About the Author

Anylyn Abian
Anylyn Abian
SEO specialist, Web Traffic Analyst, Project Associate at ASEANHR.org https://www.linkedin.com/in/anylyn-abian-382a76161/

Trending

Grab ties up with MasterCard to offer virtual pre-paid debit

Grab ties up with MasterCard to offer virtual pre-paid debit

Grab partners with MasterCard as they expand their payment firm and plans to introduce pre-paid debit that can be used widely.
Motorola and iFixit teams up to sell DIY phone repair kits

Motorola and iFixit teams up to sell DIY phone repair kits

A partnership between Motorola and iFixit was built to officially sell DIY phone repair kits.
Microsoft to invest in Grab to collaborate in technology projects

Microsoft to invest in Grab to collaborate in technology projects

Grab and Microsoft partners to improve the safety and pick-up experience of consumers. Grab to use Microsoft products like Azure cloud computing service.
Grab and Fave ties up for a Strategic Plan

Grab and Fave ties up for a Strategic Plan

Grab, a ride-hailing company partners with Fave, a mobile payment, rewards and merchant service app that makes cashless rewarding for both consumers and offline businesses.